ShowValue Finds Value in Datacap Taskmaster
ShowValue Leverages Datacap to Measure Tradeshow Success for Clients
Tarrytown, NY - October 31, 2003 - Datacap Inc. announced the successful implementation of Datacap Taskmaster at ShowValue, an innovative provider of event marketing measurement solutions. ShowValue uses Taskmaster to help their customers quantify the impact of trade show marketing programs. ShowValue's approach is to scan and capture critical attendee information during industry conferences and events, transforming that information into valuable marketing analysis and assessment reports by the time the event closes.
In less than one year, ShowValue has seen a dramatic improvement in the quality and reliability of the data it captures at conferences for its clients. While the company has experience with data capture software, it was only after implementing Datacap that ShowValue took on the challenge of processing 35,000 forms at a single conference.
ShowValue uses Taskmaster to support its two lines of business - ScanQuest and Business Impact Analysis for Events. ScanQuest focuses on attendee lead capture and process. Capturing attendee information in a theater-style presentation can be difficult, as many attendees leave directly after the presentation or there aren't enough presenters handy to gather attendee information. ShowValue eliminates this problem by scanning conference participants' cards and creating an individual survey form for the prospect to fill out. Once completed, ShowValue gathers the lead forms from the day and scans them with Taskmaster. At the end of the conference, ShowValue uses the information to create specialized, lead-generation reports for exhibitors, which are usually delivered within 24 hours.
ShowValue's Business Impact Analysis for Events service provides organizations with a tool to test key company messages, measure competitor analysis and determine an attendee's propensity to buy a vendor's product. The company uses paper-based, on-site surveys individually customized by conference coordinators and exhibitors to gather lead forms, conference evaluations and feedback on speakers.
"We offer our clients a comprehensive solution suite designed to produce and measure quantifiable event marketing results," said Ken Mortara, CEO of ShowValue. "Datacap Taskmaster has become an essential part of our offering because it enables us to scan and capture critical conference participant information in a way that's most effective for our clients. Because of its unique rules-based technology, our clients are able to customize their survey forms and questions to best suit their needs, without having to conform to a standard format. This allows our clients to get the most out of each event and for us to deliver the best lead-generation information to impact their bottom line."
About Datacap
Datacap Inc. provides software solutions that transform paper into information and efficiently feed information management systems for Fortune 1000 companies and government agencies worldwide. Datacap Taskmaster 6 is a client/server, rules-based capture workflow platform, which provides highly flexible solutions for image indexing and data entry automation. Taskmaster 6 enables scanning, indexing and administration from a browser. Founded in 1988, Datacap is headquartered in Tarrytown, New York. www.datacap.com.